Thursday, 20 March 2014
Welcome and introduction to the seminar programme
Patents and Patent Rights: at the heart of business development, Athanasios Skordas, Deputy Minister of Development and Competitiveness
Constantine Ρolyzogopoulos, President of the Administrative Council, Hellenic Industrial Property Organisation (OBI)
Richard Flammer, Principal Director, Patent Information-European Patent Academy, European Patent Office
The reasons for evaluating and valuing patents
Martin Bader, Geschäftsleiter der BGW AG, BGW AG Management Advisory Group
Fundamental principles of patent valuation
- Methodologies to value patents, including cost-based methods, market-based methods, income approach, direct approach
- Combined evaluation of know-how and trade secrets
Malte Köllner, Patent Attorney - Head of Frankfurt Office, Dennemeyer & Associates S.A., Frankfurt am Main, Germany
Case Studies in the field of patent valuation (presentation of real cases)
Jim Asher, Chief Operating Officer/Head of Valuation, - Coller IP, London, United Kingdom
Risk assessment for different types of IP assets in various technology areas (electronics, software, harmaceuticals, mechanics, and medical devices)
Reuven K. Mouallem, LL.M , IP Management Consultant, Strategic Advisor, Patent Attorney & Founder – FlashPoint IP, Tel Aviv, Israel
Opportunities identification
- Organisation and review of an enterprise’s patent assets (internal).
Review of an enterprise’s economic and technological environment (external).
- Expected results.
Robert Pitkethly, Official Fellow and Tutor in Management, St. Peter’s College, University of Oxford, Oxford, United Kingdom
Tools to support patent valuation and information gathering
- Patent cartography: the case of WIPO Patent Landscaping
Irene Kitsara, Project Officer, Patent Information Section, Access to Information and Knowledge Division, WIPO, Geneva, Switzerland
- Dos and don’ts of using patent valuation commercial tools
Severin de Wit, Managing Partner, Intellectual Property Expert Group (IPEG, The Hague, Netherlands
Friday, 21 March 2014
Introduction to “Building a commercial success” – Profile of ‘local’ successful enterprises (KORRES - YIOTIS)
Catherine Margellou, Director of Legal Affairs, Hellenic Industrial Property Organisation (OBI)
How to build a commercial success with your invention
- Approaching the consumer
- Marketing your invention
- Patents, funds raising and bank funding, in practice
- Sell circuit and commercial models
Dimitris Korres, Korres Engineering, Athens, Greece and
Dimitris Ladikos, R&D QA and Purchasing Director, Yiotis S.A. Peristeri, Greece
Cases commented by Catherine Margellou
The do’s and don'ts in patent commercialisation
- Example of a failure
Patricia Barclay, Founder Bonaccord Ecosse Ltd, Solicitor, Fellowship of the American Bar Association, Edinburgh, United Kingdom
- Example of a success
Tibor Balogh, CEO and founder Holografika Ltd., Budapest, Hungary
The success case will be commented by Patricia Barclay
Business models and inventions: SMEs, Universities, spin-offs, field related approaches (biotech, pharmacology, IT)
- Practical cases of several development models
Niels Engelhard, Senior Commercial Officer, Tech. Transfer Office, University of Copenhagen, Copenhagen, Denmark
How do patents support innovation in the digital age?
Tony Tangena, President of epi (European Patent Institute), Munich, Germany
Contribution to economic performance and employment in the European Union: a joint OHIM - EPO study
Theon van Dijk, Chief Economist, European Patent Office (EPO)
Closing session, Richard Flammer, EPO