{"id":22538,"date":"2026-06-11T10:33:37","date_gmt":"2026-06-11T07:33:37","guid":{"rendered":"https:\/\/www.obi.gr\/?p=22538"},"modified":"2026-06-11T10:33:37","modified_gmt":"2026-06-11T07:33:37","slug":"design-guides-consumer-choices-across-the-eu-risks-of-counterfeiting-and-imitation-persist","status":"publish","type":"post","link":"https:\/\/www.obi.gr\/en\/design-guides-consumer-choices-across-the-eu-risks-of-counterfeiting-and-imitation-persist\/","title":{"rendered":"Design Guides Consumer Choices Across the EU \u2013 Risks of Counterfeiting and Imitation Persist"},"content":{"rendered":"

According to the latest data from the European Union Intellectual Property Office (EUIPO)<\/a>, Design has emerged as one of the most influential factors affecting the purchasing decisions of European consumers.<\/strong><\/p>\n

As its importance continues to grow, so do the risks of counterfeiting and imitation<\/strong> that creators and businesses across Europe are called upon to address.<\/p>\n

The new findings show that 72% of consumers <\/strong>consider design important when making purchasing decisions, while one in three<\/strong> rates it as \u201cvery\u201d or \u201cextremely\u201d important.<\/p>\n

At the same time, half of Europeans appreciate good design<\/strong>, and nearly three out of four (73%)<\/strong> state that they are willing to pay more for products with superior design.<\/p>\n

Below, you can find the press release issued today by the EUIPO, as well as additional related information:<\/p>\n