The questionnaire for the evaluation of the knowledge of your enterprise on Intellectual Property (IP) is based on AIDA methodology and scale.

The AIDA methodology which for more than 100 years is the reference point for "marketing" specialists, is used for the determination of the enterprise's level of knowledge.

The AIDA besed questions have been categorized in 4 levels:

1. A (Attention): the enterprise has knowledge on IP
2. I (Interest): the enterprise protects its IP
3. D (Desire): the enterprise manages the IP rights
4. A (Action): the enterprise exploits its IP rights

The schemes produced, after answering the questionnaire, show the enterprise's level of knowledge / awareness on each IP title.

The current practice of the company for the particular title is shown in blue and the possibility for further development is red.

For the questionnaire please click here