In Thrapsano of Heraklion, Crete—also known as the “village of potters”—a presentation of the World Intellectual Property Organization (WIPO) project to enhance the craftsmanship and authenticity of Thrapsano Ceramics through intellectual property took place on June 22 and 23, 2026.
The project is implemented in cooperation with the Hellenic Industrial Property Organisation (OBI) and aims to enhance the knowledge of Thrapsano potters on intellectual property issues, as well as on the commercial exploitation and promotion of the “pitharia” (large storage jars) they produce. The goal is to increase their recognition through protection as a Geographical Indication, with positive effects on the competitiveness of local businesses, employment growth, further economic and tourism development of the region, and the preservation of Thrapsano’s pottery tradition.
In his address, the Deputy Regional Governor for Entrepreneurship of the Region of Crete, Mr. Michalis Vamvoukas, noted that the registration of Thrapsano ceramics will open new horizons both for local entrepreneurship and for the identity of the village, and could establish it as a new cultural destination with the upcoming operation of the new airport in Kastelli, Heraklion.
The Mayor of Minoa Pediada, Mr. Vasilis Kegeroglou, referred to the importance of protecting and promoting the pottery tradition of Thrapsano, enhancing the value of local products, and creating new prospects for potters, the local economy, and tourism. He also emphasized that the participation of potters, institutions, and the local community confirmed the strong interest in safeguarding, preserving, and further developing the village’s unique pottery tradition, which is an integral part of Crete’s cultural identity.
As highlighted by the Deputy Director General of OBI and Director of Legal Support, Ms. Katerina Margellou, the main objective of the project is to strengthen the knowledge of local potters in order to protect Thrapsano ceramics as a Geographical Indication. The value of this project for the area is particularly high and multifaceted, as it is expected to enhance the competitiveness of local businesses and boost tourism development, positioning the area as a ceramics hub. Constructive cooperation among all stakeholders is essential for the successful outcome of the project, benefiting both Thrapsano potters and Greek craftsmanship in general.
Representing WIPO, Ms. Sarah Theurich, Program Officer, referred to WIPO’s work serving the world’s innovators and creators ensuring that their ideas travel safely to the market and improve lives everywhere and its cooperation with member states to promote the use of intellectual property for economic, social, and cultural development through targeted projects. The project will increase the value, authenticity, and global visibility of Thrapsano ceramics, ensuring long-term sustainability and potential replication in other artisan communities. She also emphasized the crucial importance of support from local, regional, and national stakeholders for the project’s long-term sustainability and lasting impact.
Local stakeholders, potters, and representatives of the Thrapsano Commercial Association were informed by Ms. Myrto Lambrou Maurer, attorney and Head of International Affairs at OBI, and Ms. Konstantina Lydaki, attorney at OBI’s International Affairs Department, about the procedures and requirements for protecting craft products through Geographical Indications, as well as the project’s actions and expected outcomes.
Also participating in the meeting were Ms. Evangelia Angelaki, Deputy Municipal Counselor for Local Entrepreneurship and Development and President of the Thrapsano Commercial Association; Mr. Manolis Volyrakis, President of the Thrapsano Community; representatives of the Thrapsano Cultural Association, the Institute of Small Enterprises of GSEVEE, the Study Center of Modern Ceramics, the Educational and Development Company “Ploigos,” the Agricultural Olive Producers’ Cooperative of Thrapsano, as well as local potters.
In order to study and document the technical characteristics of Thrapsano “pitharia” and their commercial promotion methods, separate meetings were held between the project’s experts, Ms. Audrey Aubard and Mr. Muiris Kennedy, and potters, along with visits to pottery workshops. The study will support the preparation of a draft application for the registration of an EU Geographical Indication and provide guidance for a possible future registration through the Lisbon international system.
Tailored training for potters will follow on intellectual property issues and commercial promotion and exploitation, including digital marketing, product design, and packaging, to support them.
